Website traffic is what everyone looks out for while creating a website and developing it to its full potential with lots of ground works for any products or services.
Indeed, driving in the website traffic is the sole aim of any website to get a good ranking and hold on in the search engine. If there are no viewers visiting your website, not even your targeted customers then there is no use of having a website from any aspect.
How to sustain the competition being a novice in the market?
In the present digital marketing scenario, a novice in the market with a startup idea probably needs to face and sustain the heavy competition. The competition may come from the companies having similar products or services or maybe from the reputed and renowned companies too.
If such a highly renowned and reputed company tends to provide similar products or services as their side services then it can also be a good level of competition too.
However, there are ways by which you can get to the eyes of your targeted customers faster than any of your predecessor renowned companies would have thought of.
The secret of acquiring more number of targeted customers lies behind your presentation and creativity. If your presentation is a unique and compelling way such that viewers can get attracted at first glance then you can undoubtedly reach your expectations in the initial stage itself.
Furthermore, there are few marketing strategies that keep on changing frequently in the market with the changing trends and interests of the customers. This is why some tips from experts that are often used to gain traffic should be followed and implemented in real-time marketing criteria. Although many claims that one can’t acquire a guaranteed solution, these tips are essential for any web administrator no matter what services you provide.
Here are 9 ways you can increase traffic to your website :
1) Create unique and compelling content
No matter how big the company is or what product they provide, the secret of their reputation lies behind their way of presenting content. If you read any content related to any renowned business giants between lines, there will be one or more unique things for sure.
This unique part of their content can be related to the versatility of the product or the way of claiming about their products or services, how can it be useful for customers. Either way, viewers would have found them different than others and then get attracted to their products or services.
If you stick with the unique and valuable content on your site consistently for a longer period, then viewers will certainly find your website useful for them. The content to which you are sticking can be either informative or regarding your provided products and services in a unique way. However, in either way, one should surely try to present their content in such a way that viewers would find it extremely useful for them.
The most website doesn’t click in the way it should have given attention to, because of the fact that the content remains in a promotive way which boasts only about their own services. This can probably be useful at some point in your progress when you are already in the eyes of your customers but not in the initial stage when you are just looking out to grab the attention.
2) Predict the viewer's requirement
Meanwhile, when you are creating some valuable content for your site, you must also look out for the future needs of your viewers. It is nothing but simply predicting the content that your viewers are expecting from you. Feedbacks and reviews play a major role in predicting the future requirements of your customers.
The closer prediction gives faster outcomes with not only making your viewers get engaged with your website but also in bringing new visitors too.
After the detailed analysis of what people are demanding, you should never back down to give them what they want in one way or the other. This helps in making loyal customers of any company as they can now trust you on their needs and can get value for their time spent on your site.
If you are able to consistently look out for your viewers and their individual requirements, then you will surely grow faster than any other competitors with good traffic in every sense.
3) Use social media in an effective way
It is a well-known fact that half of the world’s population is using the internet and is active on the renowned social media platforms like Facebook, Twitter, and Instagram, etc. This can be highly favorable for your company and you can acquire direct benefits from this world scenario more effectively. More internet users literally mean that you are getting a one-stop platform to present your content to millions of customers at a time with minimum efforts and in one shot.
There are certain tips for using social media to get website traffic which one should surely follow to get the most out of it other than the search engine rankings.
4) Ways of linking the website URL to social media
The best way of linking the address of your website in your social media accounts on Facebook, Twitter, LinkedIn or Instagram is to keep it in your bio every time.
If you have a YouTube channel of your own then adding the URL to the description box always could always be productive. Viewers can directly hop into your website by the link from social media platforms easily.
There is no need for adding the address of your homepage in such places which will increase the effort of the viewers to search for the content. The best way is to link only the page which has the content related to the content of your platform.
Social sites such as Twitter and Facebook has a limit of content to be displayed in the bio after exceeding which there will be “show more”. Never go for this, instead you can make your rest of the intro short and present your link so that people can directly jump into your page.
Besides, you should always check the link provided in the social media platform is working or not in a while.
5) Network With Other People In Your Niche
Besides all these modern techniques which are likely to grab the attention of your customer, the convention yet effective way of promotion is to build a network. Never hesitate to step out and make connections with people and authority as well.
Being close to the people of a similar field offering similar products and services can sometimes bring in traffic for the content that they lack to present in their sites. Build a good relationship with friends, the social media network, etc before asking them to divert traffic or promote your stuff.
6) Way to make your comments and posts effective in social media
Having a website literally means that you are running a business of your own that builds a connection between you and your customer by the content you provide on your website. This is the phase where you should keep being in the eyes of your customers and also active in social media posting some valuable information.
The comments that you make in any social media site for the feedback of people must represent your business in one way or another. Besides, very comments or posts made by you in any social media sites should be in such a way that it will only increase the reputation of your brand to further levels.
Your replies for the people in the feedback section should be straightforward with direct answers and then follows the alternative section. If you don’t have any products or services available in your business, it is always effective when you provide an alternative option for the requirements of your customer. This makes you feel responsible for your customers.
On the other hand, being genuine with your products and services builds a trust upon your company to the customers which will in the future build a reputation for your brand.
7) Approach your customers in a positive way
Soon after the website is created and you start getting some traffic and feedback, you should now start to be gentle and positive in almost every aspect. No business is in its maximum potential in the initial stage and it is only the reviews that make it reach the peak of its potential. So in either direct or indirect way, feedback of your customers will be beneficial for your business.
You should respect just for the effort of your customers because they felt it useful to leave a comment in the feedback section and thus reply to them with gratitude.
If you are about to divert your customer with negative feedbacks with an effective alternative option then never hesitate to leave a link to your site in the comment section.
When it comes to the negative feedback of your customers after going through the content provided, or using the services or products, you should always be positive. Most of such customers providing negative feedback will surely be unhappy with your content, which is why you should make a gentle approach to them.
8) Traffic diversion from emails and guest posts
Most companies nowadays go for mail invitations as it is the formal way to approach the professionals in a decent way. If one of your websites is being visited by a loyal customer often for every new post then you can link the URL of your blogging website in the email signature as well. This will leave them a way to get to your website for an extended version of the information that they are getting at present.
Guest posts also play a major role in traffic diversion for websites as people from other similar websites can bring in a good amount of traffic. If you land a guest post in any other renowned or reputed online sites, then it is always great for your SEO which helps in ranking well in search engines. When it comes to the ways of guest posting, you can find several websites that can help you with advanced techniques that can divert traffic to a great extent.
9) Maintaining the reputation
Furthermore, after attaining a certain phase where you are getting the expected amount of customers for every new post or update, then new strategies begin. This includes the techniques which are useful to maintain the reputation of your brand for a long time.
However, many business giants claim that keeping up with the expectations of the customers after getting a distinct mark in the market is harder than grabbing attention. The reason for this is the increase in the expectations of the customers after a certain point.
Moreover, other competitors who are providing more compelling offers than your website will also increase pressure as the mutual customer counts more than an ordinary one.
Having experienced high quality information with a good method of conveying, every customer will now want a better quality than their previous experience. This is the phase where most companies fail to satisfy their customers and thus lose their traffic gradually.
However, if you are always active in the market with constant improvising qualities and better updates and developments than any other competitors then you can surely withstand your reputation for a long time.